Ita! Entrepreneurs are often dreamers. They have long dreamed of having a successful business, but when it comes true, often they are not that savvy on how to implement everything.
I think Joey relied heavily on CM at first.
But like you have posted they learn as they go along.
Imo, in the end Joey finally knew what would make his company have a successful future. By then he knew CM had become far more of a monetary liability burden for him than an asset.
Imo
yes - he already went through this process with DK
He realised he needed to own the sales pipe 100% so he muscled DK out.
But he didn't need DK as a business partner anymore because he could just buy SEO and he had the money to just outsource it.
Earlier I think he was quite dependent on DK - probably to do a lot of work on spec. In some ways DK did get stiffed because he hadn't protected himself and then Joey forced him out when the sales kicked in