Because that car is very sensitive to some people. If this was done quietly, nobody would have known about it for awhile (think Dr Phil show). Its only until their PR team announces every move they make that some here want to give them the side eye. Personally, I think every move they make has an agenda - but I do feel that we'll grow weary of them soon and they'll fade away.
BBM
Respectfully, with the amount of media that follows this case and aftermath like a virus, I don't think that's possible. It may have taken a day or two, but someone would had found out that car was totaled.