RSBM
From a few of the photos I have seen it has given me the impression of theatrical makeup which I have seen actors wearing in performances.
The one photo reminds me of the production of Cats. It was the first thing that did pop into my head when I saw some of them.
I am not entirely sure, but if you are referring to the pic. of Isabel in "tiger" face makeup, I do believe that's just face painting as opposed to theatrical makeup. I've worked in entertainment for many years. That picture (if the same you are thinking of) is not theatrical makeup. It's not "thick" enough. Face painting is a really popular party activity; whether a backyard bday party or a day at Reid Park Zoo here in Tucson. I have a good friend who does face painting for kids, adults and Dia de los Muertos in town.
JMO, etc.